I started this company because I was exactly where so many new agents are today: Just starting out, ultimately broke, but determined.
When I entered the insurance industry in 2021, I quickly felt the strain of big marketing corporations that were charging thousands of dollars for direct mail, texting, and email campaigns that I simply couldn’t afford.
It made sense for seasoned brokers with 30 years of experience who could comfortably spend $3,000+ per month on marketing, but for agents just getting started, those costs were simply unrealistic.
I have a Marketing degree with a minor in Sales, a Division II collegiate basketball background that taught me how to hustle, and an innovative mind that refused to accept that spending that kind of money was the only way to make more back. So, I decided to figure it out myself.
Over the last 5 years, I’ve tested, refined, and optimized every part of the direct mail process from list targeting and suppression to design, mailing, and follow-up automation.
I figured out how to make high-quality, compliant mailers significantly more cost-effective without sacrificing results, which spoke for themselves. My FMO and Medicare team saw what I was doing and asked me to handle their marketing, too. Word spread fast, especially because I am always out in the community networking and meeting other entrepreneurs and business owners. Before long, other professionals were reaching out, asking if I could run the same high-performing campaigns for them, saving them thousands a month. What started as a side solution for a broke new agent turned into Big Dog Marketing.
Today, Big Dog Marketing exists for one reason: To give others the same powerful, targeted marketing tools the big corporations offer, but at a price that doesn’t make a new agent or business feel defeated.
We don’t just send mailers and texts. We understand the in’s and out’s of Medicare and health insurance, entrepreneurship, and the importance of lead relationship from the inside out because we live it every day. As our team has grown, so has our knowledge base, and what we can offer ranging from medicare to law firms to real estate and so on. As a team, we combine real world industry knowledge with smart, data driven strategy to make sure every campaign reaches the right consumers – the ones who are ready and actually need the help you provide.
Whether you are a brand new agent just getting started or an established broker looking to scale, I have been in your shoes. We’ve taken everything I learned in the trenches and turned it into a complete, modern system that works across multiple markets and industries. I know how hard it is to grow a book when marketing costs feel out of reach. I want to level the playing field and help good agents get in front of the right people without breaking the bank.